At The Lakes Tennis Academy, our mission is clear: to empower and support young athletes of all levels by removing financial barriers and creating opportunities that allow them to pursue their dreams through the game of tennis. Through our non-profit organization, Playing It Forward, we are able to provide meaningful support and access for players and families who may otherwise never have the opportunity to pursue high-level development and competition. We believe talent, passion, work ethic, and character should determine a player’s future — not financial circumstances. Through the support of our community, donors, families, and partners, Playing It Forward helps open doors for players who are willing to work, grow, and compete at the highest level possible.

As one of the premier elite-performing tennis academies in the country, The Lakes Tennis Academy has built a culture centered around excellence, discipline, resilience, and personal growth. Our goal extends far beyond developing great tennis players. We strive to develop confident leaders, strong competitors, and young people prepared for success both on and off the court. Tennis teaches lifelong lessons about adversity, accountability, teamwork, and perseverance, and through Playing It Forward, we believe every child deserves access to those experiences regardless of their financial situation.

By creating scholarships, financial assistance opportunities, training support, travel assistance, and access to elite coaching and development pathways through Playing It Forward, we aim to give every athlete the chance to maximize their potential regardless of background. When financial barriers are removed, confidence grows, opportunities expand, and dreams become possible. At The Lakes Tennis Academy, we firmly believe the sky is the limit when young athletes are given the right environment, guidance, and support system to succeed.

Together as a community, through the mission of Playing It Forward and the elite training environment of The Lakes Tennis Academy, we are building more than athletes — we are building futures, creating opportunities, and changing lives through the power of tennis.